As a prominent home grown brand, Almarai continues to forge ahead to become an iconic player in the global food and beverage industry. A brand that exudes excellence and an exemplary corporate culture, Almarai’s unwavering commitment to quality has made it a unique entity in the minds of the consumers. From being a pure dairy producer, the company today endorses manufactures, produces and markets brands across the F&B spectrum that have become household names.
Every day in over 40,000 stores across the GCC, consumers purchase their beloved Almarai product with an innate trust in freshness and quality that has been imbibed by the consumption of its products over time. Not only do they rely on existing range of dairy products and juices for their daily needs, but also provide bakery and poultry specialities. The perfect testament to this is the boost in sales volume and market share achieved during 2010 by virtually all Almarai products, reiterating the group’s objective of being market leader in every segment where it operates.
Almarai’s distribution fleet undertakes approximately 100,000 trips annually, covers 110 million kilometres and comprises more than 3,400 trailers, tankers and sales vans. The company innovates and invests in people and capital to become a global force to reckon with.
Almarai has added new freshness to traditional dairy farming to meet domestic needs and the demands of a rapidly expanding international market. Being the market leader puts tremendous pressure on the company to deliver quality with timeliness. An elaborate production and distribution method has helped in keeping competition at bay. The distribution fleet undertakes approximately 100,000 trips annually, covers 110 million kilometres and comprises more than 3,400 trailers, tankers and sales vans. As it takes on more challenges, it innovates and invests in people and capital to become a global force to reckon with.