Sulmon attributes his company’s success to being able to strike a balance between artisanal and industrial production. Pralibel manufactures over 150 different top quality pralines in a semi-artisanal way. While chocolate-filling and finishing are done by hand, stateof- the-art machinery allows for high volume production and a swift response to customer orders.
The company’s machines are geared for smaller runs (e.g. 50kg) which facilitates flexible and diverse production. Forty different types of pralines can be produced in any one day and different ranges of pralines, chocolate figures and packaging are produced to customer specifications as part of Pralibel’s established private label business. At peak times they employ more than a hundred people with staff working longer shifts around the clock. Orders are dispatched from start to finish within seven working days.
With Pralibel’s fine chocolates made from 100% cocoa butter and new types of pralines and packaging being developed all the time, quality remains excellent. Hygiene and safety standards are particularly important and the company complies with strict HACCP (Hazard Analysis Critical Control Points) requirements. Certification is in accordance with the BRC (British Retailers Consortium) and IFS. Also, ERP-steered production ensures full traceability and stringent control mechanisms.