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Thursday 24 July 2014

Time to Celebrate India

Bhaskar Bhat, Managing Director, titan

 

Bhaskar Bhat, Managing Director "With increasing pride in our legacy, we felt the time was right to offer our consumers a collection that paid tribute to India's rich heritage." 

 

 

The Indian design aesthetic, with roots dating back to the time before Christ connects modern India with its glorious cultural past. Titan, known for introducing international style to the Indian watch market attempts to bring a finely crafted Indian aesthetic to the forefront through its newest collection, Titan Heritage.

 

To delve into the nature of Indian design, Titan searched within the complex history, rich heritage and diverse culture of the country. The Heritage Collection is the result of this voyage and it engages deeply with the ancient and medieval traditions of Indian architecture. Evolving what could be the beginning of a true modern Indian design aesthetic, award winning designer Abhijit Bansod has blended historical influences with contemporary workmanship for this collection.

Contacts

 

titan heritage logo 

Tel:  +91 80 6660 9000 

 

 

Titan Heritage Collection Bangalore

 

titan heritage taj mahal

 

Inspired by the monument to eternal love, the Taj Mahal

A Journey Through Time

Part of the magic of India is its diversity. From snowcapped peaks in the North, to famed beaches on the Western coast, misty tea plantations in the East and the Southern horizon dotted with temples, India is amazing. Titan's new collection not only journeys back in time, it also spans this variety.

 

The collection begins with Mandala, a basic grid that was the building block of Hindu temples. Contrasting shades and textures on this watch recalls the stonework used in temples and step wells. The Stambha line also features another architectural element, stone pillars, which are said to cosmically join heaven and earth. Modelled after the chariot wheel of the Sun God, the Konaraka draws its inspiration from the majestic Sun Temple in Orissa.

 

India's heritage is not only in its history and architecture, but also in its rich mythology and stories. For ages, children have grown up hearing the famous story of the Mahabharata, an epic centred on the legendary war fought on the Kurukshetra battlefield between the Pandavas and Kauravas. The Kurukshetra line of watches brings to life the gripping, evocative tales from the Mahabharata, which were inscribed on temple walls.

 

Kurukshetra line of watches, titan

 

From the Kurukshetra line of watches

 

Etched In Time

India is a land known for absorbing many cultures into its own. A major component of Indian civilization is the rich Islamic tradition of art and architecture brought from Persia and Asia Minor. While the world was chasing India for its spices, craftsmen, artists and poets were bringing in the tapestry of geometric patterns and new skills from the Islamic world. The Jharokha line of watches weaves in this ancient Islamic tradition using frosted glass and detailing. I

 

If there is one image that has captured the beauty and romance of India for millions worldwide, it is the Taj Mahal. The monument of love, built under the reign of Shah Jahan for his beloved wife, Mumtaz, is one of the seven wonders of the world. Mirroring the intricate details of the domed building, the construction of the Taj line has been equally painstaking. Made of mother of pearl, it makes full use of the symmetry which is a hallmark of Islamic art.

 

Titan Heritage also features younger monuments such as the Lakshmi Vilas Palace in Baroda and the Jantar Mantar. The latter is an astronomical structure built to track the movement of the stars and calculate the passing of time and is a fitting addition to the collection. Marrying both ancient and modern timepieces, the Jantar Mantar watches incorporate fine lines on the watch face and time markers on the case.

 

Lakshmi Vilas Palace, titan watches

 

Drawing inspiration from the Lakshmi Vilas Palace

 

Each watch in the collection draws from a multi-faceted and layered history. Titan also attempts to use these ancient design methods as an inspiration to develop a sense of a modern Indian aesthetic, a visual that can grace wrists around the world.